After launching WindowsWear in 2012, we knew it would be extremely important to immediately let all the world’s top fashion designers know that we are photographing their window displays globally. Our goal was to celebrate the brands and the global visual display industry that brings these creative works to life.
As we developed relationships with the visual creative teams of the world’s fashion brands, we learned more about what it takes behind-the-scenes to create the world’s fashion window displays. We wanted to share those stories with the world through a guided tour of the window displays in New York City. After starting WindowsWear in 2012, we decided to launch a Fashion Window Walking Tour shortly after in 2013. Our tour currently has a 5-star TripAdvisor rating and has been taken by tens of thousands of people from around the world. But as you read below, our tour had to overcome its biggest challenge, which was being initially rejected by New York City.
Chabad has been a part of my life before birth. You see, when my parents immigrated to America from Israel in the late 1970’s, they were familiar with Chabad’s international efforts. Knowing that when they build a new life for themselves in America, they could find a local Chabad House to connect to the Jewish community and meet other Jewish people in America.
Like many immigrants, my parents arrived in America with a dream for a better life, where they can give back and reach their fullest potentials. My parents wanted their children to have a better life, and at times, that meant sacrificing themselves, to give me and my sister a better life.